Title
A Resolution Of The City Commission Of The City Of Hollywood, Florida, Authorizing The Appropriate City Officials To Execute A Billboard Agreement With Blue Rooster Media, LLC., For The Replacement Of A Billboard Located At 2930 Hollywood Boulevard.
Body
Staff Recommends: Approval of the Attached Resolution.
Explanation:
The Hollywood Jaycees own property at 2930 Hollywood Blvd. where a double-sided static billboard previously existed, but was removed due to hurricane damage. The static billboard is one of 14 billboards authorized by City Code and, therefore, is a lawful conforming sign.
Clear Channel previously held a Billboard Agreement with the City, for this Billboard, with a term that expired in 2012.
Currently, Blue Rooster Media, LLC. has entered into a lease with the Jaycees to have advertising rights of the billboard and, as such, is requesting to replace the double-sided static billboard with a new double-face monopole billboard, utilizing two light-emitting diode (LED) faces. As part of this request, Blue Rooster Media LLC. has requested to voluntarily enter into the attached Billboard Agreement.
The intent of their commitment is to allow limited advertising for the City for public service, new business (graphics paid by the City) and emergency notifications. The complete Billboard Agreement is attached, however below is summary:
- Term of 40 years
- Replace existing billboard with one double-sided LED billboard
- Prohibits side-by-side or stacked billboards
- Shall comply with all Federal, State and Local laws
- Obtain all applicable permits
- No advertising of tobacco, adult entertainment establishment or service, or any advertising messages that may be reasonably construed as "hate speech" against any person or organization or obscene or offensive materials
Recommended for inclusion on the agenda by:
Dr. Wazir Ishmael, City Manager
Gus Zambrano, Assistant City Manager for Sustainable Development
Shiv Newaldass, Director of ...
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