Title
A Resolution Of The Hollywood, Florida, Community Redevelopment Agency (“CRA”), Approving And Authorizing The Attached Advertising Media Plan; And Authorizing The Expenditure Of Funds For Said Plan In An Amount Not To Exceed $700,000.00.
Body
Staff Recommends: Approval of the Attached Resolution
Explanation:
The media buyer services agreement between Ambit Advertising and Public Relations, Inc. (Ambit) and the CRA, requires Ambit, in coordination with CRA staff, to develop an advertising media plan for the CRA.
Ambit and CRA staff have developed the proposed FY 2018 media plan as outlined in Exhibit “A”. The attached media plan and projected allocations were developed utilizing a multi-media approach involving social media, online, television, radio and print to further CRA redevelopment initiatives.
Funding has been provided in the CRA FY 2018 approved operating budget in account numbers: 63.0185.00140.552.004972 and 66.0186.00000.552.004972.
Recommended for inclusion on the agenda by:
Lisa Liotta, Redevelopment and Operations Manager
Jorge Camejo, Executive Director