Title
A Resolution Of The City Commission Of The City Of Hollywood, Florida, Authorizing The Appropriate City Officials To Negotiate And Execute An Agreement Between The Highest Ranked Firm And The City Of Hollywood To Provide Branding, Marketing And Public Relations Services In An Estimated Annual Amount of $100,000.00.
Body
Staff Recommends: Approval of the Attached Resolution.
Explanation:
The Office of Public Affairs and Marketing is seeking to engage the services and enter into an agreement with a qualified firm to plan and execute a multi-phased marketing/public relations campaign for the City that includes research, branding, advertising, web-based marketing, creative services and collateral development, as well as public and community relations.
The City of Hollywood Marketing Plan will be research based, innovative and strategic with measurable outcomes focused on attracting private investment, creating new jobs, promoting tourism, recruiting businesses (corporate, industrial and retail), creating a brand identity and increasing community engagement.
The selected qualified firm would provide branding, marketing and public relations services in three (3) planned phases, Phase 1 - Market Investigation, Phase 2 Brand Development & Marketing Plan and Phase 3- Creation & Placement of Advertising, Monitoring & Reporting.
On August 28, 2015, Request for Proposals (RFP) Number 4479-15-RD was electronically advertised via BidSync in accordance with the City's Purchasing Ordinance, Section 38.42(A).
RFP-4479-15-RD was opened at 3:00 p.m. on October 1, 2015, and resulted in the following ten (10) responses:
Ambit Advertising and Public Relations
Fort Lauderdale, Florida
Aqua Marketing & Communications, Inc.
St. Petersburg, Florida
Fahlgren, Inc. d/b/a Fahlgren Mortine
Fort Lauderdale, Florida
Iconologic
Atlanta, Georgia
Matrix 2, Inc.
Miami, Florida
Myriad
Los Angeles, California
Quest ...
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