Title
A Resolution Of The City Commission Of The City Of Hollywood, Florida, Authorizing The Appropriations For Certain Fiscal Year 2023 Special Event And Media/Marketing Promotional And Advertising Buys In An Amount Not To Exceed $855,000.00; Approving And Authorizing The Appropriate City Officials To Execute Agreements With Various Non-Profit Organizations And Event Producers To Produce City-Sponsored Special Events; Approving And Authorizing The Appropriate City Officials To Execute Agreements With Various Media/Marketing Firms To Promote And Advertise City-Sponsored Events And Initiatives; Amending The Fiscal Year 2023 Operating Budget And Capital Improvement Plan.
Strategic Plan Focus
Quality of Life & Strong Neighborhoods
Body
Staff Recommends: Approval of the attached Resolution.
Explanation:
The City desires to continue to offer certain special events and media/marketing advertising buys, previously funded by the Hollywood Community Redevelopment Agency (“CRA”), now deemed ineligible expenses because of recent state legislation. As a result, this Resolution seeks authorization to amend the Fiscal Year (FY) 2023 Operating Budget and Capital Improvement Plan adopted and approved by the City Commission on September 22, 2022 pursuant to Resolution R-2022-283 and R-2022-284, respectively.
The following special events are included as part of this additional appropriation:
• Dream Car Classic Car Show
• Hollyweird Halloween Downtown Hollywood Block Party
• SalsaFest
• My Hollywood Pride Event
• St. Patrick’s Day Parade and Festival in Downtown Hollywood
• Hollywood Mardi Gras
• Maestro Marley Cup
• Winter Wonderland/Holly Jolly
• Chalk Art Festival
• ArtsPark Experience
• Savor SoFLO Food & Wine Festival
• Candy Cane Parade
• 4th of July Spectacular on Hollywood Beach
• Martin Luther King, Jr. Day
• Juneteenth
Many of these special events are produced with the assistance of non-profit organizations and event producers. This Resolution further seeks authorization for the City to utilize the funds indicated on the attached budget amendment to enter into agreements with those entities. The total amount allocated to the aforementioned special events for FY 2023 is $623,000.
In addition to special events, included in the budget amendment is the funding associated with holiday lights and décor for both the Beach and Downtown areas. The total amount allocated to holiday lights and decors for FY 2023 is $150,000.
Furthermore, certain media/marketing advertising previously funded by the CRA are included in this budget amendment. This includes funding for a beach television news channel webcam and the advertising campaign with Travel Host. The total amount allocated to media/marketing advertising for FY 2023 is $82,000.
Fiscal Impact: CRA staff will seek approval from the CRA Board to fund two capital projects currently included in the FY 2023 City budget. The CRA Beach District will contribute $500,000 to the beach dune enhancement project on Hollywood Beach. The CRA Downtown District will contribute $355,000 for the General Obligation Bond Hollywood Art and Culture Center improvement project. This will avail $855,000 for the aforementioned special events, holiday lights and décor, and media/marketing advertising buys.
Recommended for inclusion on the agenda by:
Rick Engle, Director of Parks, Recreation, and Cultural Arts
Raelin Storey, Director of Communications, Marketing, & Economic Development
Adam Reichbach, Assistant City Manager for Finance and Administration