Title
An Ordinance Of The City Of Hollywood, Florida, Amending The City’s Existing Comprehensive Plan To Establish The Hollywood Beach Hotel Density Bonus Program And To Provide Clarifications To The Hotel Room Pool Program And Associated Hotel Room Densities, Within The Land Use Element And The Coastal Element, As More Specifically Set Forth In Exhibit “A”; Providing For Transmittal To The Florida Department Of Commerce And Other Reviewing Agencies; Providing For Severability; And Providing For An Effective Date. (26-L-18b)
Strategic Plan Focus
Economic Vitality
Body
Staff Recommends: Approval of the attached Ordinance.
Explanation:
This item is companion to TMP-2026-479 & 481 as a package of Comprehensive Plan amendments intended to be heard together for the purpose of continuity.
The Request
This amendment further clarifies the "Hollywood Beach Hotel Room Pool" program and establishes a Hollywood Beach Hotel Density Bonus Program as a mechanism to support the continued viability and redevelopment of hotel, resort, and tourist-serving accommodations within designated portions of Hollywood Beach. The program as proposed would be separate and distinct from the existing Hollywood Beach Hotel Room pool and would authorize the allocation of additional hotel rooms above base room densities established by the Comprehensive Plan, subject to criteria established in the Comprehensive Plan and the Zoning and Land Development Regulations. The intent of the Hollywood Beach Hotel Density Bonus Program is to encourage tourism, economic development, landmark architecture, public realm improvements, and reinvestment in aging properties while advancing the City's long-term vision for Hollywood Beach.
Background
In May 2025, the City undertook a Beach Economic Impact and Feasibility Study, a comprehensive planning effort intended to evaluate existing development patterns, redevelopment opportunities, infrastructure constraints, resiliency considerations, and long-term economic development objectives within the Hollywood Beach area. The Study, presented to the City Commission on March 25, 2026 provided the analytical foundation for the future evolution of the Hollywood Beach area. The Study evaluated whether the City's existing land use and development regulations remain economically viable, competitive, and responsive to current market conditions, while balancing redevelopment opportunities, tourism investment, historic preservation, environmental stewardship, and public benefit objectives.
The results of the Study and the public engagement process confirmed that Hollywood Beach should not be regulated as a single, uniform corridor. Rather, the Beach is comprised of distinct areas with different physical conditions, development patterns, neighborhood sensitivities, redevelopment opportunities, and public realm needs. Gaining public input on the feasibility study also reinforced the importance of maintaining the Beach’s pedestrian-oriented character, strengthening its resort and hospitality function, supporting resiliency, improving mobility and public access, and ensuring that redevelopment incentives are tied to meaningful public benefits.
Based on these findings, staff is recommending the implementation of a proposed Hollywood Beach Overlay District and associated Comprehensive Plan amendments (“Amendments”). The Amendments that are proposed establish consistency between the Comprehensive Plan and the proposed Beach Overlay District by updating Comprehensive Plan policies related to flexibility units, transferable development rights, and hotel and hospitality redevelopment within the Coastal High Hazard Area.
The proposed Amendments provide the policy framework necessary to then move forward with City Commission’s consideration of the proposed Hollywood Beach Overlay District which will support long-term economic vitality, resiliency, and reinvestment along Hollywood Beach.
Fiscal Impact:
There is no Fiscal Impact associated with this Ordinance.
Recommended for inclusion on the agenda by:
Cameron Palmer, Assistant Director of Development Services, Chief Planner
Andria Wingett, Director, Department of Development Services
Jose Cortes, Assistant City Manager