Title
A Resolution Of The Hollywood, Florida, Community Redevelopment Agency (“CRA”), Approving And Authorizing The Consolidation And Expansion Of Existing Property Improvement Programs Into A Unified Citywide Property Improvement Program (“Program”); Establishing Updated Participation Tiers; Implementing Program Modifications To Streamline Administration; And Authorizing The CRA Executive Director Or Designee To Execute All Agreements Within Applicable Spending Authority To Implement The Program.
Strategic Plan Focus
Economic Vitality
Body
Staff Recommends: Approval of the attached Resolution.
Explanation:
The City’s Office of Communications, Marketing and Economic Development (CMED) is seeking to consolidate and expand the City’s existing property improvement programs into a single, unified Citywide Property Improvement Program (CPIP). This effort consolidates the Community Redevelopment Agency’s (CRA) Property Improvement Program (PIP), Hotel Improvement Program (HIP), Mural Only Program (MOP), Paint Only (POP), and related initiatives, along with the City’s Commercial Property Improvement Program, into one streamlined and accessible program.
The purpose of this consolidation is to improve efficiency, increase participation, and streamline the application and approval process. Reimbursement grants for exterior improvements will still be awarded, however, current CRA programs will be consolidated into participation levels based on location and scope of work.
Within the Beach and Downtown Districts, participation levels include:
• Comprehensive Improvements (up to $75,000 or $125,000)
• Paint Only (up to $15,000)
• Hotel Improvements (up to $250,000)
• Mural Only (up to $10,000 or $15,000), per property, per fiscal year
Outside of the Beach and Downtown Districts, participation levels include:
• Comprehensive Improvements (up to $25,000)
• Paint and Landscape (up to $12,500)
• Paint or Landscape (up to $5,000)
• Mural Only (up to $5,000), per property, per fiscal year
Several administrative modifications are proposed to streamline participation and reduce barriers to entry, including reducing required quotes to two per scope of work and, where appropriate, eliminating the certificate of insurance requirement for contractors.
Additionally, projects with reimbursement amounts up to $75,000 may be approved administratively, while those exceeding $75,000 will require CRA Board approval.
Funding for the program will continue to be provided through a combination of Community Development Block Grant (CDBG) funds, General Capital Outlay Funds (GCOF), and CRA Funds (CRA). CDBG and CRA-funded projects will reimburse up to 50% of eligible construction costs, while GCOF-funded projects will reimburse up to 40%.
Total available funding for the program is $1,071,510.37 provided in the FY2026 CDBG budget ($200,000.00), CMED FY2026 budget ($264,135.41), CRA Beach TIF budget ($449,288.98), and CRA Downtown budget ($158,085.98).
Fiscal Impact:
A portion of the funding for the consolidation of the program was included in the amended FY 2026 Capital Improvement Plan and is available in account numbers 115.160101.55400.584611.001865.000.000 (CDBG) 115.160101.55400.584611.001965.000.000 (CDBG) 334.114001.51900.563010.001259.000.000 (GCOF) 163.638504.55200.548640.000000.000.000 (Beach CRA), and 166.668602.55200.548640.000000.000.000 (Downtown CRA) and will be requested in subsequent fiscal years’ Capital Improvement Plans.
Recommended for inclusion on the agenda by:
Joann Hussey, Director, Communications, Marketing and Economic Development
Andria Wingett, Director, Development Services
Jose Cortes, Assistant City Manager