Title
A Resolution Of The City Commission Of The City Of Hollywood, Florida, Considering The Request For Variance, Modifications, Design, And Site Plan Approval For A Planned Development (Publix On The Beach) Located At 3100 S. Ocean Drive. (18-DJPV-60)
Strategic Plan Focus
Economic Vitality
Body
Staff Recommends: Approval of the attached Resolution.
Explanation:
Ocean Palms Planned Development (PD) is located at 3101 and 3100 South Ocean Drive. This development is unique in which it extends east from the Intracoastal, across A1A/South Ocean Drive, to the Beach. As approved in 2002, the PD consists of a two-phase Master Development Plan. Phase I (Oceanside), already built, is a 38 story, 250 unit condominium tower. Phase II (Intracoastal side) was amended in 2015 to permit an approximate 36,000 square foot, five story commercial building including office, retail, and restaurant uses.
The Applicant requests approval of a Master Development Plan amendment, Modifications, Variance, Design, and Site Plan for Phase II to allow a 30,000 square foot supermarket. The Applicant has confirmed that the proposed tenant will be Publix Supermarkets. The Ordinance considering approval of the Master Development Plan Ordinance is being heard by the Commission as a companion item. This item is a Resolution for consideration of the Variance, Modifications, Site Plan, and Design. The three-story building will feature two levels of parking and approximately 30,000 sq. ft. of supermarket space on the third and top level of the building. The site plan promotes pedestrian connectivity as nearby residents can visit the supermarket without having to get inside of their vehicles. Furthermore, along the intracoastal a boat dock is proposed to allow for boaters to visit the market as well as providing a scenic outdoor seating area for customers. All parking and loading will be screened and occur within structure. Following the City Commission meeting on October 21, 2020 and based on the City Commission comments, the Applicant has submitted changes to the elevations to include additional landscape to soften the facades (Attachment II). Given the changes, Staff recommends the condition that the Applicant continue to work with Staff to ensure the proposed changes are consistent with applicable regulations.
The Applicant requests modifications to decrease the number of required parking spaces and reduce the length of parking stalls. The stall length reduction would be consistent with other areas of the City such as the Regional Activity Center (RAC) and Transit Oriented Corridor (TOC) where the required length for a parking stall has already been reduced to18 feet. Additionally, the Applicant has provided a parking study and traffic analysis that substantiates the parking reduction from 119 to 85 spaces. The Applicant has the requested reduction based on similar Publix locations. As such, Staff recommends a condition that a parking monitor be available on site and that there be a parking counter indicating available parking within the garage, along with indicators above each stall signifying vacant parking spaces. Furthermore, although PD zoning requires no setbacks for interior yards, there is a required 25 foot landscape setback from all external streets. The Applicant proposes to reduce the setback to zero. The building will be setback approximately 11 feet (similar to what was approved by the Commission in 2015), however the pedestrian walkways will be at zero to promote a pedestrian friendly environment for those visiting the site by foot or other non-motorized methods. The 25 foot buffer would discourage the pedestrian friendly environment created from the proposed building and walkway locations.
The overall style of the building provides a complementary look to the surrounding area. The materials, such as Eldorado stone, glass, and long board siding, come together to create a design that is not intrusive, and enriches the character of the community and beach area. Due to the location of the project Staff recommends that the Applicant continue to work with the City’s Landscape Reviewer to ensure the appropriate salt tolerant species for adequate growth.
The Applicant has worked carefully with Staff to ensure a Design and Site Plan that was in line with the regulations and cohesive with the character of the community. At the October 13, 2020 Planning and Development Board meeting, the Board forwarded a unanimous recommendation of approval with Staff’s conditions to the City Commission.
Attachment I: October 13, 2020 Planning and Development Board Staff Report
Attachment II: Revised Elevations
Fiscal Impact:
Approval of this ordinance will not fiscally impact the City as this is a previously approved project seeking amendments.
Recommended for inclusion on the agenda by:
Deandrea Moise, Planning Administrator
Leslie A. Del Monte, Planning Manager
Shiv Newaldass, Director, Development Services
Gus Zambrano, Assistant City Manager/Sustainable Development