Title
A Resolution Of The City Commission Of The City Of Hollywood, Florida, Approving A Request To Amend The Design For A Mixed-Use Project To Be Known As “Lyfe Resort" (Previously Approved By Resolutions R-2014-096 & R-2016-215), Located At 4111 South Ocean Drive; And Providing An Effective Date. (13-D-103b)
Strategic Plan Focus
Economic Vitality
Body
Staff Recommends: Approval of the attached Resolution.
Explanation:
On April 16, 2014, the City Commission granted Design and Site Plan approvals for a Planned Development project known as ‘Hyde Beach Resort’, a mixed-use development located at 4111 South Ocean Drive, Resolution No. R-2014-096. The approval permitted 40 residential units, 367 condo-hotel rooms, and associated accessory uses.
On July 6, 2016, the City Commission passed and adopted Resolution No. R-2016-215, approving modifications to the project’s design. These modifications included replacing the previously approved vertical living landscaped wall on the south façade of the parking garage with a mural, and amending the sign package to reduce the size of the “H” logo originally embedded within the vertical landscaped wall on the west façade.
The applicant, 4111 South Ocean Drive Condominium, Inc., is requesting approval of design modifications associated with a rebranding of the property, which will operate under the new name Lyfe Beach Resort. The proposed changes include replacing the previously approved vertical living landscaped wall on the west façade of the parking garage with a decorative artificial turf wall featuring the letter “L” in place of the original “H.” In addition, the sign package will be updated to reflect the rebranding, incorporating revised text to identify the building as Lyfe Beach Resort.
Fiscal Impact:
Approval of this Resolution will not fiscally impact the City.
Recommended for inclusion on the agenda by:
Anand Balram, Assistant Director / Chief Planner
Andria Wingett, Director of Development Services
Raelin Storey, Assistant City Manager